Cognitive Behavioural Coaching (CBC) is a corporate and personal coaching technique that focuses on the present and future and helps those limited by emotional or psychological barriers to reach their goals. Coaches are not therapists or healthcare professionals.
Cognitive Behavioural Therapy (CBT) is a form of talking therapy, based on a medical model that focuses more on mental illnesses. Therapists usually work with patients for longer periods of time, whereas coaches work with their coachees for shorter periods.